I find myself reading and re-reading texts that foresaw the age of the internet but were still published in the pre-digital era—McLuhan, Debord, Baudrillard—and can’t help but wonder what they would write in 2019 were any still alive to see how prophetic their texts truly were;

The alienation of the spectator, which reinforces the contemplated objects that result from his own unconscious activity, works like this: The more he contemplates, the less he lives; the more he identifies with the dominant images of need, the less he understands his own life and his own desires. The spectacle’s estrangement from the acting subject is expressed by the fact that the individual’s gestures are no longer his own; they are the gestures of someone else who represents them to him. The spectator does not feel at home anywhere, because the spectacle is everywhere.

—Guy Debord, The Society of the Spectacle

Each day offers new opportunity to observe how unable America is to comprehend the shift we are experiencing. Yesterday’s Oval Office address was met with liberal demands for fact-checking, as if proving Donald Trump a liar would somehow this time make a difference.

Obscene is an accurate definition for what Americans seem ready to give up in exchange for ‘normalcy’—seemingly unwilling or unable to realize that what we experience now is the new normal. There is no going back in time, there will be no re-setting of the rules of politics come the next election cycle. Late capitalism and its effects on the body politic is an exercise in existential natural selection: adapt or die.

They tell us, “everyone must do their part,” if we want to save our beautiful model of civilization. We have to consume a little less to be able to keep consuming. We have to produce organically to keep producing. We have to control ourselves to go on controlling. This is the logic of a world straining to maintain itself while giving itself an air of historical rupture. This is how they would like to convince us to participate in the great industrial challenges of this century. And in our bewilderment we’re ready to leap into the arms of the very same ones who presided over the devastation, in the hope that they will get us out of it.

—The Invisible Committee, The Coming Insurrection

The warnings that these philosophers voiced before the internet era regarding the overwhelming power of the information economy fell on the deaf ears of a generation that largely—and ignorantly—enjoyed its profits; one to which that very economy has since allowed for any individual to completely disassociate reason from society.1 From here on out we will endure the whims of those who control the tightening noose of capital, and until that issue is reconciled there will be no avoiding its representatives.2

      Notes
  • Not to mention the fuckers are profiting wildly from it all.
  • With the flaunted riches of unearned wealth and a strict belief in nothing but the market, Donald Trump is the ultimate capitalist; Hillary Clinton would be something like second place there, too. Delusion is the belief that these people will go away—or even remotely represent the true needs of people at large.