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… personal logo development / i need new business cards

00:15 / 19 March 2019
Posted to Work

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Looking Forward

First Exposures logo comps

it’s the time of year where I work on the invitation and promotional material for Looking Forward, Giving Back, the annual FX fundraising event. this being the 10th anniversary of the celebration, and with FX having a new AKQA-designed logo, I wanted to update my branding for the collateral slightly.

This is still in progress but I feel it’s a solid update from the existing branding that I’ve used for the last four years.

15:00 / 24 January 2019
Posted to Work

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Negative Space (Antigram)

Presentation has always been an important cornerstone of anything related to media. Slick production is what separates mainstream music from basement recordings. Photoshop takes already-attractive people and makes them marketable. Any ad agency will have a web site as overindulgent as their content.1

By now, virtually all media, architecture, product and graphic design have been freed from ideas, individual passion, and have been relegated to a role of corporate servitude, carrying out corporate strategies and increasing stock prices. Creative people are now working for the bottom line.

Corporations have become the sole arbiters of cultural ideas and taste in America.

Our culture is corporate culture.

—Tibor Kalman, “Fuck Committees (I Believe In Lunatics), Looking Closer 4: Critical Writings on Graphic Design

First Friday

First Friday

This self-regulated importance of presentation has always been an annoyance to me.2 This has been central to the art shows I’ve been a part of, and certainly the ones I’ve helped build.

One of my favorite things about our First Friday shows is how difficult they are to photograph. The Warehouse is an awkward, shifting space with what little lighting we have focused on the walls; too cramped to get anything but wide-angle shots and too divided to ever show the extent of work & workers in attendance. Like most good things, you have to be there to experience its truth.

First Friday
First Friday

First Friday

In a world increasingly designed for vanity, one would hope that art would provide refuge from such a superficial dystopia. But as fashionable galas for the entertainment elite flourish, the general obsession with wealth and status seem to parallel the art world’s increased submission into the palm of capitalist pride.

Vision and representation are significant aspects of art and culture alike, yet mainstream influence maintains dominance of these concepts with capital by way of sterilization and homogeneous production.3 Our mainstream culture can’t even eat noodles without some grotesque influence and associated commentary; it seems we’ve sacrificed asking the question But What Does It Mean? with the resignation that none of this means anything unless somebody is getting rich.

      Notes
  • This extends past social organization and into the realm of the individual as well: what a person wears is substantial in their perceived place in society at all levels. Nobody in business will take someone in a track suit seriously, while the punks will be skeptical of anyone not dressed in black. The only thing I’ve ever liked about Mark Zuckerberg is that he probably has attended board meetings in a hoodie.
  • In my undergraduate intermediate photography class—exclusively shooting medium format film on a Holga—for my final project I put my portfolio of prints in a shoe box and sat the box in the corner of the gallery, where all the other students had arranged their framed prints on the walls. I wanted my photos to be held, looked at up close, appreciated. The teacher did not take kindly to this sentiment and nearly failed me. Fuck ’em.
  • For how brand-obsessed millennials seem to be, it always shocks me how vastly unoriginal most are in their design efforts.

11:30 / 9 January 2019
Posted to Opinion

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